SME Business Concierge have teamed up with ActiveCampaign to bring you an unbeatable automated marketing solution for your business.
Active Campaign is a powerful marketing automation tool, but it’s often overlooked by small businesses. As a small business owner, you wear many hats and have a lot on your plate. It’s tough to find time to focus on marketing when you’re busy keeping the lights on and serving your customers.
But what many small business owners don’t realize is that Active Campaign can help them grow their business in ways they never thought possible.
In this blog post, we’ll explore seven ways you can use Active Campaign to grow your small business. Read on!
Your First Impressions
The first step to growing your business is to collect hot leads and turn them into sales. There are a few ways to do this:
- Use lead magnets: Offering something for free in exchange for an email address is a great way to grow your list of leads. You can offer a discount, an eBook, or even just a valuable piece of content.
- Run ads: Ads are a great way to reach new people who might be interested in what you have to offer. Make sure your ads are targeted and that they lead to a landing page where people can sign up for your email list.
- Make it easy to sign up: Make sure it’s easy for people to sign up for your email list on your website. Add forms and opt-in boxes in strategic places, and make sure the process is quick and easy.
You can create a mobile-friendly email sign-up form with Active campaign, even with its cheapest plan!
Create Custom Branded Forms & Landing Pages
Active Campaign makes it easy to create beautiful custom forms and landing pages that are branded with your company’s logo and colours. You can also add custom fields to your forms to collect specific information from your leads. And if you’re not a designer, don’t worry – Active Campaign has templates that you can use to get started quickly.
Once you’ve created your custom form or landing page, you can promote it on your website, social media, or email list. You can also use Active Campaign’s built-in automation features to send follow-up emails or messages to your new leads, making it easy to turn them into paying customers.
Send Great Email Newsletters
Email newsletters are a great way to keep your audience engaged and informed about what’s going on with your business. They also give you an opportunity to promote your products and services.
To create a successful email newsletter, you need to make sure it is interesting and informative.
It should also be visually appealing and easy to read. Additionally, it is important to send your newsletter regularly so that your audience doesn’t forget about you.
Send Transaction Emails Automatically
Active Campaign can automate your email marketing even further. With Active Campaign, you can easily send receipts, confirmation emails, and payment reminders automatically, which can save you a lot of time and money.
This can save you a lot of time and money, as well as help you grow your business.
Here’s how it works:
Active Campaign integrates with your eCommerce platform or shopping cart software.
- When a customer makes a purchase on your website, Active Campaign will automatically send them a receipt confirming their order.
- If you use digital products or services, Active Campaign can also send customers a confirmation email once they’ve completed their purchase.
- Finally, Active Campaign can remind customers when it’s time to renew their subscription or make a new payment. This is an invaluable tool for keeping your customers happy and ensuring that they don’t forget about your business!
The Magic is In Marketing Automation
When you use marketing automation to track contact engagement, you can see which contacts are interested in your product or service and which ones aren’t. This allows you to fine-tune your marketing campaigns to make sure you’re reaching the right people.
With Active Campaign, you can tag contacts, create custom fields, and track performance with analytics and reporting. This gives you the ability to see which marketing strategies are working and which ones need some improvement.
Keep track of leads in a CRM
By keeping track of leads, you can follow up with them and turn them into customers. Active Campaign’s CRM is easy to use and will help you keep track of your leads.
Don’t forget its sales engagement automation feature
Sales engagement automation can help you improve customer experiences in several ways. By tracking customer interactions and analysing data, you can identify areas where customers may need more assistance or follow-up. Furthermore, by using sales engagement automation to improve customer experiences, you can increase sales and loyalty while improving your bottom line.
Final Thoughts
If you’re looking for ways to grow your business, Active Campaign can be a great resource. With its powerful automation and marketing tools, Active Campaign can help you reach more customers and grow your business.
Squeeze your email marketing benefits from Active Campaign before your competitor does!